Experience Design, Beyond The Screens
This year I was fortunate enough to give a talk at UX London. This was such an amazing experience, speaking again to an audience excited about design.
Talk Outline:
“Designing user experiences is tough. Especially when they go beyond the digital screen. Consider all the challenges involved in making that end-to-end experience coherent, functional, and the interactions that best work for the users. Then, consider all the higher level human emotional needs, values & issues and how to design for that.
In the end, people want experiences and complete solutions that fit their lives, objectives, and aspirations. As the design industry evolves, so will the need for user experiences to widen and reflect a much broader, cross-discipline level of thinking to provide the most value and be something people want to use.
By combining parts of her career experiences across industrial, digital and service design thinking, and design strategy, this talk aims to provide the audience with insights for leading design through these types of hybrid projects”.
Why I did this talk?
It was a good opportunity to address people who still default to think about UX mainly from the perspective of creating app & web deliverables, i.e. design systems, Figma wireframes, visual screens, feature sets, optimization, data metrics etc. User Experience has and will be around for centuries. It transcends this space. It has never only been confined to the creation of apps and websites.
Just like poetry is a foundational element across all music genres, UX is a foundational element across all design disciplines. Today, as we move into the web 4.0 age and the convergence of digital — retail spaces, design will become a fusion of established and new design disciplines. Our job in ‘creation’ is to work together to create a much broader, meaningful and complete experience that covers an entire problem area for the end users. I believe that those not already acting in this way are going to be left behind or undercut by others that are.
“As the demand for solutions that cover a user’s problem area increases, so will the need to create holistic User Experiences that merge or integrate both digital and virtual into our physical worlds”.
The talk covers how this trajectory is already happening across sectors and industries. Automotive industries who were traditionally engineering and mechanical focused are finally incorporating digital ecosystems, exploring virtual interaction methods & tools to offer end customers more insights, control and solutions across the whole problem area of ‘buying, using and having a car’. Our Western home environments are now a perfect hybrid mix of physical, digital, voice and virtual connected solutions covering targeted life areas of fitness, education, household management. Even banking companies that started out as ‘only digital’, are now looking back into brick and mortar and seeking ways to connect with our physical world to serve and build trust with consumers in the ways that they want to be served in the problem area of managing finances.
Here are the slides and audio from the talk.
Thanks for reading! I’m a Design Leader, Strategic Thinker, Writer and Speaker working in Product Design. I help to create complete product experiences for end-consumers and businesses.
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