Digital design. Where is the personal connection?

At the end of the day, people buy products, services or systems that give them joy, ease and value. So if you don’t, eventually another company will.

It’s also known that most people will forgive or overlook annoyances, if overall they have an enjoyable experience. Look at how long people were willing to camp overnight on the cold hard streets, just to have the joy of experiencing the new Apple/Nike product. Or how many times have you yourself got annoyed about something, but then when it pleased you later, somehow it no longer bothered you any more?

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